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Business Details

Listing Information
Growing Ecommerce Business Selling Orthopedic Shoes & Foot Care Products ...Sold !
Listing Id: 925
Location: San Diego County, CA, USA
Brief: Launched in February of 2004, this sale includes two websites, 230k worth of Inventory, and over 50 additional domain names with $3.50 million revenue in 2013 and an average growth of 34% over the last two years. The websites are online foot wellness stores selling the internets' most comprehensive selection of podiatrist recommended foot care products and shoes that are not only good for your feet but fashionable as well. They offer a complete line of premium and popular brands, including Vionic (Orthaheel), New Balance, Naot, Brooks, Drew Shoes and more. This business is set for future growth with a massive and growing target. The number of people with foot care problems is growing with industry revenue expecting to reach $3.2 billion in global sales by 2015. The demographic of 76 million Americans born between 1946 and 1964 - baby boomers - are a golden market for businesses. One of the larger subsets of the boomer demographics is those who are currently dealing with aged parents or soon to be about to. This population will need these products for themselves and aged relatives. The number of diabetics, a major target for this business, is over 25.8 million and growing in the US alone. For those who are diabetics or have sensitive feet, the shoes they buy are not just a fashion choice but an investment in protecting their mobility. Lastly, more and more people are seeking professional orthopedic and therapeutic care with the global market expected to reach more than $1.3 billion by 2015 As a whole, the specialty shoe and foot care product industries are multi-billion dollar industries and growing. Furthermore, the online retail industry has seen rapid growth and is expected to continue to grow by 10% each year through 2015 and beyond. This ecommerce Store boasts strong market share due to its many competitive advantages, including: 1) a large range of brands, products, styles and sizes, 2) a medical podiatrist on staff, 3) excellent customer service, 4) strong niche branding, and 5) exclusive supplier relationships and 6) favorable supplier terms.
Listed Price: $500,000
Total Sales: $3,500,000
Seller's Discretionary Earnings: $198,296
Fixtures Furniture & Equipment: $0
Inventory: $230,000
Financing / Terms: Owner will consider owner financing for credit-worthy buyers. Asking price of $500k includes inventory of $230K.
 

Business Information

Year Established: 2004
Owner Operator: No
Employees: Full Time: 11 Part Time: 3
Relocatable: Yes
Facilities / Location: Domains, Customer database, Supplier relationship, Youtube , Facebook, Twiiter, Google Plus, Instagram, and Pinterest Account. Business has been operating in a leased space of 2762 Sq Ft. Out of which 1170 Sq Ft is for warehouse and 1592 Sq Ft is for offices.
Support / Training: Mutually agreeable training and support is negotiable.
 

Additional Information

Reason for Selling: Owners wish to retire.
Growth and Expansion Pros and Cons: This business is set for significant growth and expansion as a result of automation efforts impacting inventory control and website updating and maintenance which can be accomplished with existing staff. Other fertile areas for financial growth include the business-to-business segment focusing on Federal and State prisons, veterans administrations, US military exchanges and hospitals; expanding the Athletic and Walking segment; increasing children's offerings; and increasing foot care product offerings.
Competition / Market Pros and Cons: With a lack of retail as well as online specialty stores that sell podiatrist recommended orthopedic shoes and foot care products, this company is poised for growth and committed to providing quality orthopedic, therapeutic and diabetic shoes and foot care products for men, women and children.
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